Marketers have been manufacturing consumer loyalty through rewards and loyalty programs since the 1970s. The average American belongs to seven programs and 7 out of 10 are willing to join more programs.
Most of us sign up for rewards from airlines, credit cards, grocery stores, gas stations, favorite retailers, and a hotel chain or car rental firm. A third of most programs have members who have defected in-place without formally cancelling. Forty-seven percent of respondents stopped participating in one of their programs in the last year.
Upselling & Cross-Selling in the Travel Industry
The following infographic and summary is a collection of market research data from PhoCusWright, Emarketer, CTICo Data and Google.
Are Travelers Interested in Additional Service Upgrades?
CTICo on Entertainment Prime: The Business Review.
With travel websites now characterized heavily by consumer generated content allowing people to share information the link between travel and social media is now greater than ever.